Brand Guidelines
Contents
01 Logo
02 Color
03 Typography
04 Graphic Elements
01 Logo
The logo is shown here in the main primary color, BVA Blue (#012169), but it can be used in any of the primary palette colors, as well as black and white.
Note: the Dark Gold logo should only be used sparingly, and only on white. The Yay Yellow logo should only be used on BVA Blue.
Click on any logo to download a package of that mark in each of the primary colors as a PNG and SVG.
Primary Mark
Inverted Primary Mark
Primary Lockup
Inverted Primary Lockup
Alternate Lockups
Incorrect Usage
Don’t use Yay Yellow on white/light colors
Don’t use Dark Gold on any color but white
Don’t reverse the lockup
Partnerships
02 Color
Primary Palette
BVA Blue
Hex: #012169
Dark Gold
Hex: #B58500
Yay Yellow
Hex: #FFC011
Secondary Palette
Dark Blue
Hex: #11233E
Light Blue
Hex: #799DF2
Dark Teal
Hex: #014C69
Seafoam
Hex: #79CAF2
Tan
Hex: #F6F0D9
Terracotta
Hex: #CE5335
Mercy Pink
Hex: #961C4E
White
Hex: #000000
03 Typography
Primary Typeface
Benton Modern Display
Secondary Typeface
Benton Sans Book
04 Graphic Elements
Stained Glass
The logo can be used as a graphic element by filling panes of the logo with brand colors. The pane outlines should not be used in this configuration. This element should not be used in a logo mark.
Photo Window
Photos can be added in window panes. Avoid using color photos, or using more than one photo with no colored panes. Use colored panes to help delineate between photos.
A photo can break the border of the window pane.
Full Bleed
Crop the stained glass for a full bleed cover page, slide, cover, etc. Prefer off-center crops, and crops that don’t leave small slivers of color.
